by Nancy Oswald
Following is a summary of the exchange of ideas from the Marketing Swap and Shop session at the 2014 WWW conference. Thanks so much for sharing and participating.
- Set aside a day of the week a for marketing, for example every Thursday
- Set a specific writing time and stick to it. Set aside marketing time. Some felt the end of the day works best.
- Join a peer supported marketing group.
- Alternate large sections of time for writing with large sections of time for marketing. (Keeping the focus on one thing at a time instead of trying to do everything every day.)
- Create a marketing plan and stick to it. (This contributor’s publisher required her to have one!)
- BUILD IT UP AHEAD OF TIME: lots of pre-publication hype
- Social Media Blasts
- Make it a WHOLE EXPERIENCE: themes, costumes, music, food…use imagination and creativity!
- Send personal invites to signings and other events.
- Media releases, not just press releases, but other related articles and tie-ins
- Do book signings and readings interview-style. (Make these events more interactive for attendees.)
- Blog tours
- Themed online book launch (See Kristen Lamb’s Blog post) www.warriorwriters.wordpress.com/2014/10/03/10-tips-to-organizing-a-kick-ass-online-book-event/
- Try these websites:
- Try the FB Target Audience Feature
Other things to think about: (Information from Brooke Warner, Huffington Post article: “Your Author Platform is Not Your Social Media Following”
- social media: 10 percent
previous media:10 percent
previous books: 10 percent
personality: 10 percent
existing readership: 10 percent
contacts: 10 percent
expertise: 25 percent
ability to execute: 15 percent
Other Websites that may help with various aspects of marketing:
www.authormarketingclub.com $105 a year. (30 day money back trial period.)
www.blogtoplist.com (to find blogs on a certain topic or visit other blogs of same interest…another way to get your name out there.)
www.weddles.com (association directory for matching your book to an organization)
http://writershelpingwriters.net/workshops-webinars/ (all writing topics, but marketing is one of them)
PLUS: Take 5 minutes to watch this short video : https://www.youtube.com/watch?v=-Ln-CDXx1ZE
Do you have other tips to add?